Lesson 1 of 4Module 1 · 0% of course
‹ PrevNext ›
Adjacent: Design & Taste · Design

Design Principles

What makes design good: Dieter Rams' ten principles, Don Norman's affordances, signifiers and feedback, visual hierarchy, contrast, alignment, whitespace, and how Apple, Braun and IKEA apply them.

30 min · 6 steps · videoJump to quiz ↓
William Lidwell: Author of the book Universal Principles of Design Struktur Society™ | Michelle M. Rose · 68 min
Open in YouTube
Step 1 of 6 · Overview30 min read ·
Key idea
Prereqs: none. Next: Architecture; the Bauhaus (Art history). Sources: Dieter Rams, 'Ten Principles for Good Design' (c. 1976–80); Don Norman, *The Design of Everyday Things* (rev. 2013); Robin Williams, *The Non-Designer's Design Book*.
Next: 1. Rams: less, but better
‹ PrevNext ›