Trading Houses & Industrial Giants · Industrial titans
Standard Oil & Rockefeller
How John D. Rockefeller turned a Cleveland refinery into a company controlling ~90% of US oil refining through scale, cost control and ruthless tactics, and why the 1911 breakup made him richer.
Step 1 of 6 · Overview30 min read ·
Key idea
Prereqs: none (helpful: Industrial Revolution course). Next: Carnegie Steel. Book: *Titan* (Chernow); *The Prize* (Yergin) ch. 2–3.Next: 1. Oil's first boom