Business Writing · In public
Hooks & storytelling for posts
Write X/Reddit posts people read: a hook, a story, one insight, without hard shilling.
Step 1 of 4 · Overview15 min read ·
Hook
surprising line 1
Tension
the problem / stakes
Story
what happened
Insight
the one takeaway
Soft close
question, not a sales pitch
| ❌ Shill | ✅ Story |
|---|---|
| $SPX to 10x!!! buy now | In 2023 a token's dev deleted everything. The community rebuilt it overnight. Here's what that taught me about communities. |
Platforms and communities ban accounts for aggressive promotion. Share insight and disclose your positions.
Next: Practice