Adjacent: Business & Society · Building
Marketing & Attention
Attention as the scarce input: positioning, the funnel, brand vs performance marketing, hooks and retention, Byron Sharp's mental and physical availability, and the math of CAC and conversion.
Step 1 of 4 · Overview25 min read ·
Key idea
Prereqs: Business & startups. Next: Building an audience in public. Sources: Byron Sharp, *How Brands Grow* (2010); Les Binet & Peter Field, *The Long and the Short of It* (IPA, 2013); Herbert Simon (1971) on attention scarcity.Next: 1. Principles