Social Psychology & Persuasion · Social
Cialdini's Principles of Persuasion
The seven levers of influence (reciprocity, commitment and consistency, social proof, authority, liking, scarcity and unity) with the research behind each, ethical use in sales and leadership, and how to defend yourself.
Step 1 of 6 · Overview30 min read ·
Key idea
Prereqs: Social psychology basics. Next: Negotiation & tactical empathy; Rhetoric. Sources: Robert Cialdini, *Influence* (1984; new and expanded ed. 2021) and *Pre-Suasion* (2016).Next: 1. The principles