Social Psychology & Persuasion · Social
Social Proof & Conformity
Why we look to others to decide what's true and what to do. Asch's line experiments, Sherif's autokinetic study, informational vs normative influence, what reduces conformity, and social proof in marketing, markets and online life.
Step 1 of 5 · Overview30 min read ·
Key idea
Prereqs: Intro to psychology. Next: Authority & obedience (Milgram). Sources: Asch (1951, 1956), Sherif (1935), Cialdini's *Influence* (1984; 2021 ed.), Khan Academy MCAT.Next: 1. The classic studies