Strategy · Applied
Good Strategy / Bad Strategy
Richard Rumelt's kernel of strategy (diagnosis, guiding policy, coherent action), the four hallmarks of bad strategy, and examples from Desert Storm to Apple in 1997.
Step 1 of 6 · Overview30 min read ·
Key idea
Prereqs: Porter's five forces. Next: Optionality & asymmetric bets. Source: Richard Rumelt, *Good Strategy/Bad Strategy* (2011) and *The Crux* (2022), UCLA Anderson.Next: 1. The kernel