Great Tech Firms · Internet & AI
Amazon
From an online bookstore in a Seattle garage to retail, logistics and cloud giant: Bezos's long-term 1997 letter, the flywheel, Prime, Marketplace, AWS's origin and profits, and the critiques (labor, antitrust, sellers).
Step 1 of 6 · Overview35 min read ·
Key idea
Prereqs: Unit economics; Moats. Next: Microsoft; Platform businesses. Sources: Amazon's 1997 shareholder letter; Brad Stone, *The Everything Store* (2013); Amazon annual reports.Next: 1. Timeline