Great Tech Firms · Computing
Apple
From a garage to the world's most valuable company: the Apple II and Macintosh, Jobs's ouster and return, the near-death of 1997, the iPod–iPhone–App Store run, Tim Cook's operational and services machine, and the power of vertical integration.
Step 1 of 6 · Overview35 min read ·
Key idea
Prereqs: Microsoft; Network effects & platforms; 7 Powers. Next: Amazon. Sources: Walter Isaacson's *Steve Jobs* (2011), Tripp Mickle's *After Steve*, DW Documentary.Next: 1. The first Apple