Lesson 1 of 4Module 1 · 0% of course
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Great Tech Firms · Computing

IBM

A century of 'Big Blue': punch cards and Thomas Watson, the bet-the-company System/360, antitrust, the IBM PC that handed power to Microsoft and Intel, near-collapse and Lou Gerstner's turnaround, Watson and Red Hat.

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The Rise and Stagnation of IBM ColdFusion · 17 min
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Key idea
Prereqs: How computers work. Next: Google; The Innovator's Dilemma. Sources: IBM corporate history archives; Louis Gerstner, *Who Says Elephants Can't Dance?* (2002); Thomas Watson Jr., *Father, Son & Co.* (1990).
Next: 1. Timeline
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