Great Tech Firms · Computing
Microsoft
From a BASIC interpreter to the standard for personal computing, an antitrust case, a lost decade, and a cloud and AI revival under Satya Nadella. Platform control, licensing strategy and reinvention.
Step 1 of 6 · Overview35 min read ·
Key idea
Prereqs: Intel; Network effects & platforms. Next: Apple. Sources: Stephen Manes & Paul Andrews's *Gates*, Nadella's *Hit Refresh* (2017), *United States v. Microsoft* (2001).Next: 1. The PC era